Customized stationary has offered a way to present yourself or your company in a professional, memorable manner for centuries. It also allows for improved internal security by making it difficult to produce fake memos and messages in the name of the company or individual.

There are several ways to customize your office stationary, such as uniquely sized or colored paper or graphic designs ranging from simple, elegant shapes to alphabet photography lettering and background images.

Business stationery

Paper Selection

Before anything else, a person receiving something on stationary will take note of the paper itself. Stationary comes in many forms, but for most office purposes you will want to use stationary similar in shape and use to a normal sheet of paper, such as social sheets (6×8) and monarch sheets (7×10). Correspondence cards can also work, but are unusual for office use.

Material also plays a role in perception. High quality textured paper can greatly increase the impact of stationary—it also makes it duplication more difficult. On the downside, increasing paper quality also increases expenses.

Color is the final major consideration for your stationary paper. In general, subdued colors such as off-whites, greys, and certain blues work best for serious office settings. Casual offices have more flexibility here—if you want a relaxed workplace, a fun color for your stationary can lighten things up.

Lettering

There are many ways to embellish the lettering of your stationary, and in many ways this is the most important thing to get right. Font selection alone can make the difference between high-class stationary suitable for executives at a multinational financial institution and fun stationary for a personal secretary in a casual office.

Times New Roman and Helvetica work for almost any purpose, but those seeking a bit of energy while maintaining professionalism can look into Verdana, Georgia, and many others. On the other hand, fonts like Comic Sans have very limited applications, even for casual stationary. If you’re not sure what to go with, don’t just guess. You can also consider alphabet photography, if you are looking for a modern edge.

All stationary has fonts, but there are many optional embellishments to be had in your lettering. Embossing results in raised letters, thermography creates textured letters, and letterpress printing results in indented letters. Each steps up the quality of your stationary, with a corresponding increase in expense.

Business stationery

Graphic Design

The possibilities here are limitless. Understated designs work best for executive stationary, but understated does not mean boring or unoriginal. Broadly speaking, designs can include abstract shapes, company logos, alphabet photography, and much more. Hiring a specialist can be worth the expense for some companies, as graphic design is the greatest way to leave a powerful impression.